Tuesday, December 22, 2009

No Indians allowed in India!!!

No Indians allowed..(Read full story here...)

Here is an classic case of an MNC coming into India in order to cash in on the spoils of India's steadily growing economy but seem to have not done their homework enough. Haagen Dazs (HD) is one such example of this kind. They came visiting India to cash in on the local buoyant economy (when the other rest-of-the-world economies are just about limping back to normalcy post their tango with recession). HD in their mad rush to etch an name for themselves have not cared for the local sentiments, which is evident from their misadventure.

This advert. brings back the dark memories of how the East India Company visited India for trade and ultimately went on to rule India. They had signs during their stay in India calling for entry restriction of Indians in most of their social establishments.

I strongly feel that turning an blind eye or ignoring this as a one-off incident is not right. The local administration should take note of this and initiate strict action. At the least, HD should be fined and asked to do some community service related activity. In doing so we should send out an message of India of an self-respecting country which takes importance than in lieu of the financial benefits(if any) arising from the outlet opening of this MNC. This is very much needed so as to set an precedent for other adventurers. We can't let any outsider to exploit or take undue advantage of the situation that exists in India. I agree we have lawlessness compounded by rampant corruption and other social issues to deal with, all of which are attributed to our own callous thinking and the resulting frustrated way of life & living. All said and done, that doesn't warrant/allow any outsider to come in and behave in this rash manner. Though the marketing manager has agreed to their folly and apologized; they shouldn't be let go on the pretext of mere apologetic sound bytes.

Only if the right measures are taken to safeguard our values & culture, while ensuring to gel  well with the other foreign cultures can we forge an fair & fertile platform to facilitate & ultimately sustain an growing economy like ours.

Hope the right lessons are learned from this hiccup and we move forward in the right direction.


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