Thursday, February 25, 2010

Hummer hums to its grave

Hummer faces shutdown! (Read full story here...)
Hummer - the ultimate American SUV(Sports Utility Vehicle) icon is at its last leg of life so to speak. With the collapse of talks between its prospective new owner - Chinese heavy equipment maker Sichuan Tengzhong Heavy Industrial Machines Co and its current owner GM(General Motors Co), its time this beast breathed its last for good.

Americans egos are mostly reflected by their wordly possessions, which loosely explains how it rose to be the ultimate icon. Examplifying the American way of living - consuming more than needed - this innovation was an well known gas guzzler.

One of the most important fact missed out by the Americans was that any over consuming idea/idealogy can not & will not survive the test of time. With GM almost bust, Hummer was one of the most likely candidate to be taken out off the list. An wise decision indeed by GM's think tank to wake up & realign themselves with the sensibilites of important issues - one of which being the mega fuel consumption of these vehicles. All around the globe most oil sites are either fully exhausted or are on the verge of drying up. Reactively we humans are now looking to alternatives of conventional fuels. Hope we've learnt our lessons - though compelled and the hard way.

Looking away from the job loses & the dent in revenue for GM, this comes as a welcome news. Because it is not about who owns this monster - Americans, Chinese or may be the Indians(a distinct possibilty). No matter who owns it, but resurrecting this beast would mean paying too high of a price for all of us as human beings!

That is the lesson to be learnt from this case study.


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